Saint Francis Healthcare System
01. The Challenge
Saint Francis Healthcare System, a top healthcare provider in Southeast Missouri, was ready to refresh their outdated branding and “Called to Serve You” tagline. With a new conglomerate healthcare system entering the region, Saint Francis needed to increase market share and connect more deeply with the community they served. They sought to remind patients that they were the priority while also reaching younger audiences. To achieve this, they required high-end video production, a new tagline, and a modern marketing direction.
02. The Solution
After conducting extensive conversations with stakeholders and community members through focus groups, we pitched several marketing strategies, ultimately landing on the message, “Where People Come First.” This new direction emphasized Saint Francis’ community involvement rather than focusing on internal achievements. We positioned Saint Francis as an essential pillar of the region, underscoring their commitment to patient care. To date, we’ve produced multiple high-end branding and community-specific videos, with plans to expand our efforts across all areas that Saint Francis serves.
“I just wanted to let you know how much I appreciate Creative Edge’s help this year. Our new brand says a lot and truly nails down our mission of service. Your team helped bring this to life and give it legs for the future and for this I am very thankful. Please know how much Creative Edge has meant to me and to Saint Francis this year and I pray God’s richest blessings for you, your families and your business.”
03. The Result
A Saint Francis remains the leading healthcare provider in the region, experiencing continued growth as they approach their 150th anniversary. The videos we produced have garnered over 750,000 views across social media platforms and reached an additional 800,000 viewers through regional television ad buys. On-site photography, featured on billboards and signage across the region, has been viewed over a million times. These marketing efforts have strengthened Saint Francis’ connection to the community and solidified their position as a trusted, patient-focused healthcare system.
