Coldwell Banker Realty
01. The Challenge
National Realty Trust (NRT) aimed to launch a new program called “Listing Concierge” for agents within select Coldwell Banker Realty Brokerages. This program would offer various marketing packages, including a weekly 30-minute television show that we were already producing for one of their Colorado brokerages. They approached us to determine if we could handle this project at such a large scale so they could confidently add this into the Listing Concierge packages for a select group of brokerages.
02. The Solution
To facilitate this initiative, we leveraged our proprietary software, which generates custom videos for each listing. This allowed us to automate part of the production which gave us the bandwidth to also enhance the productions with additional elements, such as commercials for related industries and hosted introductions. Our software efficiently retrieves listing data from each company’s local MLS.
Additionally, NRT was developing its own software to process Listing Concierge orders from agents. Our programming team collaborated closely with NRT’s developers to ensure seamless integration between the two systems, streamlining the program for both parties. As agents placed orders through the Listing Concierge software, the data would automatically sync with our system, scheduling the listings for the appropriate show airtimes, which our video editors would use to create the final productions.
Additionally, NRT was developing its own software to process Listing Concierge orders from agents. Our programming team collaborated closely with NRT’s developers to ensure seamless integration between the two systems, streamlining the program for both parties. As agents placed orders through the Listing Concierge software, the data would automatically sync with our system, scheduling the listings for the appropriate show airtimes, which our video editors would use to create the final productions.
“The team of professionals at Creative Edge are always willing to help in a very timely and service oriented manner when it comes to the production of our weekly Coldwell Banker TV show for us in Colorado. The attention to detail and expertise is second-to-none in the fast-paced world of real estate. Nice job, Creative Edge!”
03. The Results
As a result of this collaboration, we produced approximately 45 weekly television shows for NRT, with durations ranging from 30 minutes to one hour. This initiative garnered significant interest from agents and became a key attraction for the Listing Concierge program. We worked diligently with NRT’s team to ensure a smooth process and delivered a product that aligned with their brand values.
Over the course of three years (2019 to 2022), we produced over 9,000 weekly television shows and created more than 1,000,000 listing videos, which were subsequently uploaded to YouTube. The project concluded as the marketing landscape evolved, prompting a shift toward more digital strategies. We were instrumental in this transition, which is detailed in the Anywhere section of our Featured Work.
Over the course of three years (2019 to 2022), we produced over 9,000 weekly television shows and created more than 1,000,000 listing videos, which were subsequently uploaded to YouTube. The project concluded as the marketing landscape evolved, prompting a shift toward more digital strategies. We were instrumental in this transition, which is detailed in the Anywhere section of our Featured Work.
