Wright Heavy Equipment
01. The Challenge
Wright Implement, a 15-location John Deere dealership throughout Kentucky and Indiana, sought an agency to help them engage a new generation of online buyers, unify their brand voice across all locations, and effectively leverage corporate cooperative marketing funds in local campaigns. They needed a strategy that could integrate digital marketing tactics with their local, community-focused approach.
02. The Solution
Our team implemented a comprehensive marketing strategy tailored to Wright Implement’s needs. We began by producing high-end videos that highlighted their products and services, showcasing the brand in a dynamic way. Using the EDGE solution, we automated the creation and distribution of engaging product videos across YouTube, social media, and their website. We also developed a social media strategy focused on community engagement and outreach, positioning Wright Implement as a trusted local resource.
To drive leads, we executed targeted advertising campaigns through Google, social media platforms, OTT, and behavioral channels, funneling interested buyers directly to Wright Implement. Additionally, we consolidated their brand voice across all locations through reputation management, email marketing campaigns, and a complete redesign of their print and branding materials.
To drive leads, we executed targeted advertising campaigns through Google, social media platforms, OTT, and behavioral channels, funneling interested buyers directly to Wright Implement. Additionally, we consolidated their brand voice across all locations through reputation management, email marketing campaigns, and a complete redesign of their print and branding materials.
“Creative Edge is a phenomenal company to partner with. We are very pleased with the work they have provided for us. They are ALWAYS there to make sure you are completely happy with the finished product and to make sure they provide you with the results you need. The employees are knowledgeable, responsive, driven, and committed to making sure your company succeeds.”
03. The Result
The impact of this strategy was immediate. Wright Implement experienced exponential growth in the sales of both new and used equipment within just months of launching the campaign. Their winter service sale sign-ups reached record levels year after year, setting new benchmarks for success. Today, Wright Implement continues to thrive, with a cohesive brand voice and a strong digital presence that resonates with both longtime customers and a new generation of buyers.
