Anywhere
01. The Challenge
For several years, we partnered with NRT, one of Anywhere’s prominent brands, producing 30-minute to hour-long real estate shows. As the marketing landscape evolved, NRT sought to pivot towards digital strategies, specifically by offering YouTube ads to select agents within a few brokerages. Given our strong relationship, they approached us to tackle this significant project. We quickly convened with our digital team and software developers to devise a streamlined workflow capable of launching hundreds of ads daily while minimizing costs.
02. The Solution
To support this new initiative, we utilized our proprietary software, which already facilitated the creation of custom videos for each listing required for the YouTube ads. Our developers collaborated closely with NRT’s technical team to seamlessly integrate our systems, ensuring efficient data transfer for ad placements. Additionally, we enhanced our software with an order management component, enabling us to accept and display order information while streamlining our internal processes for maximum efficiency.
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03. The Results
Our team swiftly transitioned from television production to digital media buying. Within weeks, we were generating hundreds of videos, uploading them to YouTube, and launching targeted ads. This initiative was so successful that Anywhere is now expanding it to additional brands.
Over an 18-month period, we produced YouTube videos and targeted ads for more than 60,000 listings, managing an impressive ad spend of nearly $2,000,000. Our efforts resulted in over 150,000,000 views and 250,000,000 impressions, with these numbers continuing to grow daily.
