Welcome to Create Your Edge: A Marketing Podcast. I’m your host Bryan Schilligo. Every month we learn about the history of marketing, take an expert-led deep dive into an interesting new marketing topic, and have a little bit of fun.
In today’s episode I’m joined by Streaming TV specialist Jacob King. In a minute we’re going to be talking about a very exciting new tool that gives companies their very own custom streaming platform, but first…
This Week in Marketing History
Today is June 15th! This week in 1955 Tim Berners-Lee was born in London, England. Tim Berners-Lee is an engineer and computer scientist and he’s most well known for inventing the world wide web. In 1989 while working at CERN (most people are familiar with CERN thanks to their large-hadron collider which slams subatomic particles together at incredibly high speeds in an attempt to unlock the mysteries of our universe) Berners-Lee proposed a project that would combine the concept of hypertext (text displayed on a computer that hyperlinks to other text that is immediately accessible) with the internet. This idea was the genesis of the world wide web. Berners-Lee would go on to publish the very first web site on December 20, 1990.
Main Discussion (Streaming TV Apps)
- What does a streaming app do?
- All of your videos in one place
- Available on Roku, Fire, Apple TV
- Integration with the Edge to seamlessly create and distribute videos to all platforms (Streaming apps, YouTube etc)
- Similar to Netflix
- Who is the app for?
Right now Creative Edge offers app building and maintenance services for churches, and real estate companies, but this is an ever-expanding field and we’re planning to offer the service to many more.
If you produce video content. An app is a place to house your video content, share it with your friends, fans, and family, and offer new potential customers one place to see everything you offer.
“I already offer streaming through other services. Why should I have an app?”
- No ads
- No competition, Increase your market share
- Personalize the experience
- Live streaming and produced videos in one location.
- Become the go-to resource in your community.
Name the Noise
It’s time for Name the Noise. In this segment, I will play a short audio clip that is related to marketing or the history of marketing in some way. It’s your job as our listeners and viewers to figure out what the sound is.
In future episodes, we want YOUR questions! If there’s something YOU want to ask us, check out our social media for upcoming show topics and submit your questions!
Jacob and Julie compete to improvise the best marketing pitch for their made-up products.
Thanks for joining us for another episode of Create Your Edge! Come back next month when I’ll be joined by a new expert to break down another marketing topic. Until that time remember to get out of the damn box and go be extraordinary.
Create Your Edge is a production of Creative Edge Inc., a full-service marketing company headquartered in Cape Girardeau, Missouri. Remember to subscribe on iTunes and Spotify or anywhere else you’re enjoying our show. You can also stay in touch through Facebook, Instagram, or Twitter. Just search for Creative Edge in Cape Girardeau, Missouri.