About The Glaus Law Firm
Gordon L. Glaus focuses his law practice on Criminal Defense, Divorce and Family Law, and Personal Injury cases in the Southeast Missouri region.
Gordon entered the private practice of law in 2005. Since that time, he has successfully litigated thousands of criminal defense cases, divorce and custody matters, and personal injury cases in Southeast Missouri.
The Glaus Law Firm + Creative Edge
When we first spoke with The Glaus Law Firm, they were looking for a partner who could do more. From their clients to a fresh new look, they wanted to position themselves better in the market.
After looking at their past marketing reports and doing some market research, we discovered that they were in the perfect position to revamp their PPC strategy. With the introduction of their new branding and marketing materials, we were able to catch the attention of new and old clients through our social media strategy, Facebook ads, and a Messenger chatbot.
Implementing these strategies allowed us to reach more of the firm’s ideal clientele as well as introduce a new and fresh look that would better position The Glaus Firm in its highly competitive industry.
How Did We Do It?
Because the industry is so competitive, we knew we needed something unique, something to make the Glaus Law Firm stand out from everyone else. Since the logo and branding was a bit “dated,” we mocked up several new logos that we felt would give the firm a more modern and elegant look. While building these concepts, our digital team developed a Messenger chatbot and Facebook marketing strategy that connected directly with our ideal clients.
On top of the paid Facebook ads, we focused on posting organic content 3 times per week on the business page. This helped us to establish the brand further and share informative, engaging content.
Through our efforts, we were able to generate 5 leads a week on average for the Glaus Law Firm. These ranged from Criminal, Divorce, DUI, and more.
