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St. Francis Healthcare System

Healthcare + Wellness  |  See More Like This

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Brand Strategy | Content Development | Digital Strategy | featured | High-End Video | 

About St. Francis

Based in Cape Girardeau, Missouri, Saint Francis Healthcare System offers services 24 hours a day, seven days a week to more than 715,000 people in southeast Missouri and a five-state region through Saint Francis Medical Center, a 306-bed nonprofit tertiary care institution, and Saint Francis Health Development Services Corporation, a for-profit healthcare services company.

The Catholic-based Saint Francis Healthcare System has evolved in the 21st century from a local community medical center to the regional tertiary healthcare leader in the five-state region due to the tremendous efforts of a visionary administrative team, talented group of managers, and exceptional workforce, all focused on providing the highest quality of care to patients and support to family members.

St. Francis + Creative Edge

As a highly recognized health care provider in the region, Saint Francis’ focus is continuously on innovation and staying relevant. It was essential to them that their brand communicated that.

This led them to their partnership with Creative Edge, with an understanding that perception and reality are too often the same, and by bringing their branding into the twenty-first century, they could do the same with their hospital.

photo of St. Francis Healthcare's "Called to Serve You" Billboard
photo of St. Francis Healthcare's "Called to Serve You" Mailer
photo of St. Francis Healthcare's "Called to Serve You" Magazine

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— Jason Wray
President & CEO

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