And the Award Goes to… the Marketing Department: How Avenue Q Swiped Best Musical From Under Wicked’s Nose
The year is 2004. Shrek 2 is dominating the box office. The final episode of Friends just aired. Everybody is jamming to “Hey Ya!,” wearing yellow Livestrong bracelets, and quoting Napoleon Dynamite nonstop. And at Radio City Music Hall in New York City, Wicked just lost the Tony Award for Best Musical to Avenue Q.Reading this in 2025—if you aren’t a musical theatre fan—you might...