On this Marketing Monday, we’re discussing Voice Search trends and optimizing your voice search SEO!
Most people have used some form of voice search in the past. Your phrase might have been something like, “Alexa, search coffee shops near me.” Maybe it was, “Hey Siri, find me a barber,” or “Hey Google, what restaurant in the area has the best reviews?”
Then to Now
Google Voice Search was released in 2008. It has grown to average over 3.5 million users a day. Apple has finally entered the home speaker market, and is expected to see a large increase in the number of Siri queries. It’s clear why one of the top digital marketing trends for 2019 is using voice within your business marketing plan. The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019.
“50% 𝘰𝘧 𝘢𝘭𝘭 𝘴𝘦𝘢𝘳𝘤𝘩𝘦𝘴 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘷𝘰𝘪𝘤𝘦 𝘴𝘦𝘢𝘳𝘤𝘩𝘦𝘴 𝘣𝘺 𝘵𝘩𝘦 𝘺𝘦𝘢𝘳 2020″
In order to keep up with competitors, your business must adapt to the ever-changing technology that is being introduced. Voice allows consumers to do a number of things by simply speaking into their device. Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Consumers can now access a plethora of information such as customer service or information about upcoming deals, promotions, and events.
“25% 𝘰𝘧 𝘢𝘭𝘭 𝘉𝘪𝘯𝘨 𝘴𝘦𝘢𝘳𝘤𝘩𝘦𝘴 𝘢𝘳𝘦 𝘷𝘰𝘪𝘤𝘦 𝘴𝘦𝘢𝘳𝘤𝘩𝘦𝘴”
Smart speakers like Alexa and Google Home are also on the rise: 39 million Americans use smart speakers and 65% of them say they wouldn’t want to go back to life without their voice-controlled assistant.
“20% 𝘰𝘧 𝘮𝘰𝘣𝘪𝘭𝘦 𝘲𝘶𝘦𝘳𝘪𝘦𝘴 𝘰𝘯 𝘎𝘰𝘰𝘨𝘭𝘦 𝘢𝘳𝘦 𝘷𝘰𝘪𝘤𝘦 𝘴𝘦𝘢𝘳𝘤𝘩𝘦𝘴”
Keep in mind that not only will more companies produce audio content in the hopes of gaining brand awareness (so you should, too), but voice ads are likely to come in soon. This means you’ll be able to purchase voice ad space – like Google AdWords, but for home speakers — in the future!
For all voice technology, remember to write in a conversational tone. Optimizing your voice search SEO means you should focus on getting featured snippets on Google. Think about keywords that people will speak rather than type. “Long-tail keywords” — three-to-five word conversational phrases — help you get noticed better through voice-over traditional short keywords. For example, a vintage ice cream shop would benefit more from using keywords like “fifties diner ice cream” than just “ice cream”. These specific keyword phrases help place your business right in front of the ideal customer – the ones searching for your business with their voice!
All of this to say, voice search is a future trend that your business can start taking advantage of now. Monitoring your keywords to stay conversational & being on the lookout for upcoming voice search ads can allow you to stay on the cusp of the voice marketing revolution.