Video marketing continues to emerge as a leading tool for marketers. It continues to influence and engage target audiences. Accordingly, over the course of the last few years, video content has increased from 63% (2015) to 74% (2017). Video is projected to account for 80% of total internet traffic by 2020! With that in mind, visual content is not going away. Understanding the importance of video marketing is more crucial than it has ever been. That is why, if you haven’t adopted this into your marketing strategy yet, now is the time!
80% of total internet traffic will be video by 2020!
Embracing the digital era we’ve entered will help your company maintain relevance, stay connected with your clients, and keep your business competetive. Think of how many times you check your social media feeds in a day, watching Facebook and Instagram stories, scrolling through videos of pages you follow. If companies with an online presence can reach you, then you can also reach them! However, many businesses underutilize the digital tools at their disposal, and miss out on a host of potential leads. But understanding the importance of video marketing can help your company keep its edge, expand to new platforms and continue to target the demographics that need your products or services.
But what if you don’t have the tech to make videos for your business? There is a likelihood that you, or someone in your office, has a phone. As a result, you DO have the tech. The only requirement is a video camera and some imagination. In fact, there is a lot of quality content from amateur videographers. Accordingly, there is a lot of poor content from professionals. The key is to keep your audience in mind and have fun!
Want to see how we’ve utilized video marketing for our clients? Check out our portfolio.