young woman uses Camera to interact with audience while baking a cake.

Interactive Content-Engaging Your Audience

Are you ready for this week's #MarketingMonday?? Let’s talk about how to engage your audience using interactive content. Now this may seem like a no brainer...but as marketers we aim for engagement and feedback from our fans. A conversation, even online, shouldn't be one way. As society has grown and modernized, the days of slapping [...] More
image of social media ads and apps

Social Media Ads- Strategizing to Use your Ad Budget

This week for #MarketingMonday we’ll be talking about the rising costs of using social media ads in your advertising, and how to navigate these changes in the market. It’s not a secret that social media advertising has become an effective method of gaining awareness. Because of this, some businesses spend around half of their marketing [...] More
photo of a person looking at a screen and wondering, "What is a chatbot?"

What is a Chatbot? and How Can it Help My Business?

Have you ever considered using a chatbot for your business? You may be asking yourself, "What IS a chatbot?" "What's the deal with chatbots?" And the answer is simple. The way we communicate is always changing. Nowadays, we’re much more likely to send a quick text using iMessage, Facebook Messenger, or some other group chat [...] More
Photo of a video editor demonstrating importance of video marketing

The Importance of Video Marketing — Understanding Why

Video marketing continues to emerge as a leading tool for marketers. It continues to influence and engage target audiences. Accordingly, over the course of the last few years, video content has increased from 63% (2015) to 74% (2017). Video is projected to account for 80% of total internet traffic by 2020! With that in mind, [...] More
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