We all know someone who has decided to “cut the cord” and get rid of cable subscriptions in favor of streaming video sites like Netflix and Hulu. Data shows that more and more people are choosing this route when it comes to their media consumption. According to a digital media trends survey from Deloitte, from 2009 to 2017, the percentage of US households subscribing to a paid streaming video service grew 450 percent—from just ten percent in 2009 to fifty-five percent in 2017. And that number has only been increasing.
So, what makes streaming TV more attractive to consumers than traditional television, and why should real estate brokerages be interested?
In this digital age, people want to view content whenever and wherever they want, particularly if they can view it without commercials. Streaming TV offers the perfect medium for brokerages to reach buyers and sellers at any time, without distractions. If brokerages want to stay relevant in the ever-changing digital landscape, they have to recognize the value of utilizing streaming TV.
Having your own Streaming TV channel can be a beneficial notch in your brokerage’s marketing tool belt, and the numbers don’t lie. With broadcast television, your brokerage could reach about 2,000 viewers per week—not bad, but we can do better. Roku, Amazon Fire TV, Apple TV, and Android TV each have between thirty and fifty million users, which means all of those people have the potential to download your brokerage’s streaming TV channel.
At Creative Edge, our goal is to remove the limitations of a more traditional video service. Our streaming TV channels are fully customizable and can cater to all types of content, such as individual listing videos, home tips, open houses, and more. This customization creates an easy-to-use, beautiful product that allows brokerages and customers to focus on what’s important: the content.
Your brokerage will be able to reach your audience no matter their preference in streaming devices, as we cover almost the entire market with channels on Roku, Amazon Fire TV, Apple TV, and Android TV. But that’s just the tip of the iceberg. With our fully integrated EDGE software, your brokerage can upload videos to all of the aforementioned platforms as well as YouTube, Facebook, and Podbean—seamlessly and simultaneously. The best part is that the channel is dedicated to your brand. No advertisements. No distractions. Just your content, front and center.