Are you a small business looking to take your marketing strategy to the next level? Have you ever considered using video? After a year when people spent more time on their phones than ever, digital consumption is at an all-time high. What better way for your business to capitalize on this than with video marketing? According to a Cisco forecast, it is predicted that video will account for 82% of all internet traffic in 2021. With an ever-increasing amount of content online, video remains at the top. Here’s why your small business needs video marketing.
Helps your business stay relevant
More and more companies are using video and you don’t want your business to be left behind! Video can give you a leg up on your competition. Large companies aren’t the only ones using video, either. Anyone with good video marketing can compete by showing off their products and services!
Video raises brand awareness. Videos are easy to share and show up more frequently in web searches. Videos will also help the customer find your website faster because search engines prioritize video content in their SEO algorithms. This gets your product in front of a wider audience and brings about a larger customer base.
Keeps you connected to your customers
Video can grab people’s attention and create interaction. By explaining who you are as a company and what you offer, consumers feel like you are directly speaking to them. This allows you to develop personal and emotional connections. According to SocialMediaToday, “Four times as many consumers would rather watch a video about a product than read about it.” In addition, people are more likely to make a purchase after watching a video.
Builds confidence and loyalty
Video creates a positive experience between you and consumers by putting your information out in the open. By showcasing your product through video, confidence is being built with your consumers. It helps establish excellence and makes your small business the go-to place to buy your product. In turn, this will boost your sales.
Using video for your small business has become more crucial than ever. So what are you waiting for? We can help! Contact Creative Edge to get started today!