Are you ready for this week’s #MarketingMonday?? Let’s talk about how to engage your audience using interactive content. Now this may seem like a no brainer…but as marketers we aim for engagement and feedback from our fans. A conversation, even online, shouldn’t be one way. As society has grown and modernized, the days of slapping together a stand-alone blog to generate traffic are long gone. That means it’s up to you to create content that is not only interesting and exciting but content that almost forces user engagement!
It doesn’t matter how you do it, but creating two-way conversations is the bottom line. I provide something then you provide something. This type of conversation can happen when you use quizzes, polls, videos, and more into your content marketing strategy.
A lot of online brands use Instagram to generate this kind of interactive content.
Whether you’re asking someone to leave an answer to your question in the comment section, creating an Instagram story poll, or opening up your audience to ask your brand questions, you’re generating an authentic, personal connection with your clients by giving them this sort of interaction.
This can also be used on Youtube, where you might ask your audience to drop an emoji in the comments if they make it to a certain spot in a video. You also might ask your audience for feedback on what they want to hear. This specific strategy will make your audience feel connected personally, important, and like they have a small stake in the brand, keeping them around and encouraging them to continue or start doing business with you.
A super successful interaction tool comes in the form of give-aways.
You may ask your audience to vote, leave a comment, and share a story or post on their story for the chance to win a prize. This strategy is two-fold because it not-only engages your current audience, encouraging them with the possibility of winning something, but it also allows your audience to help you reach more people through user-based marketing.
Any situation where you are prompting a response from your audience is a chance for you to interact with your audience.
One of the greatest benefits of interactive content is that it starts a conversation. You will be able to see a growth in following and build that brand affinity. Sales will appear from the relationship you’ve worked so hard to build with your audience through interactive content, and your business will continue to grow.