With digital consumption at an all-time high, more and more businesses are utilizing video marketing. Here are three industries taking advantage of video in 2021.
Travel & Tourism
Many people had to cancel their travel plans in 2020 due to the pandemic. However, in 2021 things are starting to change, and people are beginning to make travel plans. According to Google Ads Research and Insights Team, “Searches for ‘travel to’ have grown globally over 100% [Year over Year].” Photos can only say so much. Using video in tourism is a great way to share information and engage future travelers. Watching a video preview of their travel destination can help them decide whether or not they should book a particular package or excursion.
Online shopping has become increasingly popular. Using video in your marketing helps your product stand out from the competition in such a saturated market. In fact,”84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video,” according to wyzowl. More and more people enjoy the convenience and hassle-free experience of online shopping. Using video allows consumers to get a good representation of a product without seeing it in person and helps influence buying decisions.
In the past year, healthcare has been on consumers’ minds more than ever. The healthcare industry hasn’t let that go to waste. It’s predicted that the healthcare industry’s digital ad spending will increase by 18% in 2021. They are using video marketing to get accurate information in front of the public in a timely manner. Video can also be used to showcase their services and share testimonials, making them more trusted by the public.
If you’re looking to stand out within your industry by using video marketing, connect with us today!