Ask yourself, what do you do when you want to know more about a business, product, or service? For most, the answer is simple- Google it! A business’s website should not only be A source, but THE source for all information a consumer would need. So what happens after the initial click? Research shows that consumers view your website for less than 5 seconds before deciding to stay or go. It’s a little disheartening knowing that the time and effort spent on your website can all come down to a half-second judgement…but don’t panic! We’ve got a few tips for how to improve a website for your success.
75% of consumers admit to making decisions about a company’s credibility based on their website design. (Sweor)
1 BRAND IT. If the key elements of your website such as it’s color, font, and even voice don’t point back to your brand– you’re doing it wrong. Remember- the overall appearance of your website speaks volumes about your business or product, so be sure it’s conveying a message you agree with.
2 DE-CLUTTER. We’ve all seen a website that’s entirely too distracting. It’s nice to display a variety of content, but try not to be overwhelming. White space isn’t always a bad thing! Take out what’s unnecessary or irrelevant and aim for a focus that is clear and concise.
3 TRY IT OUT. Chances are, if you check it out on your own, you’ll be able to identify its strengths and weaknesses almost instantly! Something that is so important but many times forgotten about in website design is mobile optimization. Don’t forget to test it out on your mobile phone or device to be sure it is easily navigable.
4 UPDATE. You should be adding new content to your website periodically. Relevance is vital and if a consumer visits your website twice a month, you don’t want them to get bored when they see that nothing has changed.
These tips are small but they are mighty! Treat our quick tips for website improvement as a list- and once you’ve checked all the boxes, consumers will surely choose to stay.