Last week, we discussed doing the unexpected in our marketing. So this week, we’re going to talk about Giving Exceptional Customer Service!
Every business you know in the world today exists because of its customers. And marketing is done in order to obtain and retain those customers. Our clients are the lifeblood of our business, and without them, we literally would not be able to do what we do today. We’re sure you can say the same for your own business! This is why we must constantly be seeking new ways to delight our customers through unexpected service.
Here are our Top 3 Ways to delight your customers this year:
- Surprise them – As we learned last week, surprises leave lasting effects on our minds, so wow your customers with small, thoughtful, and unexpected gestures! Surprises also are a good way to maintain relevance and keep your business at the front of your customers’ minds.
- Thank them – Isn’t it nice to be appreciated? It’s important to take the time to thank your customers for doing business with you! Whether it’s a follow up after a meeting, a holiday card, or a check-in email, showing your appreciation to them will make your customers feel special and important.
- Communicate well – Having strong, consistent communication reassures customers that you care about giving them a great experience. Communicate your core values with your customers with your actions. This will foster a stronger relationship between you and your audience.
Like fostering any relationship, showing your customers you respect them, are grateful for their business, and are there to help them grow is key.
Offer your customers swift service and an understanding of expectations and what you are able to provide for them. You may think that simply staying true to your word on what you can deliver may seem common sense. However, this will really show your business’s true colors when put into practice.