The Future of Digital

As marketers, we’re always looking forward. A major part of our job is to be “in the know” when it comes to what’s going on in the digital world. So what does the future look like for digital marketing? This Marketing Monday, we sat down with Digital Marketing Strategists Travis Grither, Cody Lunsford, and Myles More

Your Guide to Social Media Platforms

You’ve chosen your target audience, brainstormed your unique message, and finally, created that awesome piece of content. What’s next? Now it’s time to put it out there for everyone to see. But where exactly are you going to put it? Today, we’re giving you our guide to social media platforms. Let’s talk about the benefits More
Digital Marketing memes. meme sunglasses with yellow background

Digital Marketing Memes Any Marketer Can Relate To

Does today feel like the Monday-est Monday ever? Well, I just checked my watch and it’s time to cheer up. We’re going to approach #MarketingMonday a little different this week - and in a very Creative Edge-esque way by taking a jab at your funny bone. Join us for a laugh, or even an “I More
photo of a digital marketing team reviewing several social media metrics

5 Social Media Metrics You Shouldn’t Ignore

You’ve got plenty of followers. So why is the notifications tab so dry? It’s possible you haven’t taken the time to look at your social media metrics. While this may seem intimidating or maybe even a little unfamiliar, there’s a method to this madness. This #MarketingMonday, let’s dive into 5 social media metrics you shouldn’t More
photo showing two people in a cafe laughing over a phone demonstrating ideal relationship marketing

What is Relationship Marketing?

A quote from Maya Angelou says, “People will forget what you said. They will forget what you did. But they will never forget how you made them feel.” Anyone can run a business, but what is the key to setting that business apart from others? Simple, it’s relationships! So what is relationship marketing? Let’s check More
image shows a phone and computer with email marketing on the screen. learn about top 3 email marketing mistakes

Mistakes in Email Marketing-Our Top 3 Picks

Ding! A notification previewing your third email of the day from Nordstrom has just popped up in the right corner of your laptop. Are you eager to click? Annoyed? Or will it simply blend into the endless pool of spam without a single notice? That all depends on how well they’ve formulated these emails. It More
How To Analyze Local Real Estate Markets in Your Area. a man walks through a bright alleyway between two businesses where people congregate for coffee or food at tables.

How to Analyze Local Real Estate Market Trends

As a Real Estate Marketer, you are the all-knowing source for information regarding properties in your area. You are given that responsibility because buyers look to YOU for answers! In order to market local properties, you must know and understand both the area and your target audience. So what is it that these potential homeowners More
measuring your marketing success in real estate. man and woman look at picture with real estate broker

How to Measure Marketing Success for Real Estate

How does one measure success? In each aspect of life there are certain boxes we check off to determine our own success or achievement of goals. We decide what it means to have accomplished something and assess ourselves accordingly. If you’re going on a diet, you know you’ve succeeded when you look better, feel better, More
photo of a phone displaying reviews, ratings, and social proof

Using Social Proof to Promote Your Products & Services

Why should the public believe that your products and services are amazing if you’re the only one talking about them? They shouldn’t right? That’s why we look at the reviews on Amazon, search for business’ social profiles, and ask our friends for recommendations. We do all of these things in search of social proof. So More
woman uses phone and computer to read quick tips for social media engagement

Social Media Engagement-Quick Tips for Your Business

Better social media engagement is at the top of every digital marketer's to-do list, but great engagement starts with a fully optimized profile. How do your profiles stack up? If you could visit your business's Facebook, Twitter, or Instagram with fresh eyes, what would think? Would you become your biggest fan? Or would you bounce More
picture of laptop and reaction emojis reacting to continual content promotion tips

Content Promotion Tips for Better Engagement

You’ve written that kick-BUTT ad copy and posted it to all social platforms. The performance was great for the first couple of days but it started to die down. So where do you go from there? This #MarketingMonday, we’re going to be learning continual content promotion tips- so no good idea burns out! Before you More
people gather around an office table with laptops to create a strategic marketing plan.

A Strategic Marketing Plan-Create One in Three Steps

In order to effectively run a business, you have to have a strategic marketing plan. Not just a plan of action for the day-in and day-out “stuff”, but a kick-butt plan to promote your brand. Because your business' unique marketing plan sets the stage for your brand’s awareness, it will have a direct effect on More
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