4 “No-Brainer” Videos to Use in Your Digital Marketing Strategy

In 2021, the average person will spend 100 minutes every day watching online videos. Will your business grab a piece of the pie? Or will you sit back and watch as your competitors rise to the occasion? The stone-cold truth is, consumers want video. In this day and age, they yearn for it - and [...] More

Your Ultimate Guide to the Customer Journey

Let’s talk about the customer journey. Why should it matter to you and your business? It’s simple! So that you can understand the route someone takes to become a satisfied customer and raving fan of your business. If you know the ins and outs of the journey, you’ll be able to hack the system at [...] More

4 Reasons Your Small Business Needs Video

Are you a small business looking to take your marketing strategy to the next level? Have you ever considered using video? After a year when people spent more time on their phones than ever, digital consumption is at an all-time high. What better way for your business to capitalize on this than with video marketing? [...] More

Emerging Social Platforms and Video

Tik-Tok As one of the fastest-growing platforms to date, TikTok shows extraordinary potential and even more growth to come. The app hosts 1.1 billion active users monthly, 100 million being from the US alone, and gives almost everyone the chance to “go viral,” thanks to its unique algorithm.  TikTok is a platform composed of short [...] More

The Psychological Impact of Video Marketing

When you watch a video, what’s the first thing you notice? For some, it could be the music or color, for others, it is the emotional appeal. The psychological impact is a big factor in video marketing. Emotions convert — they can influence a customer’s purchase decision.  You have between 15 and 30 seconds to [...] More

All Time Super Bowl Ads and The Trends They Set

Year after year, no matter how much the world changes, there is one thing that remains constant. The two best teams from the NFL will meet at a (usually) neutral location and play one game, in front of anywhere from 80 to 100 million people, for all the marbles. Ironically, a large portion of those [...] More

Beyond Paperless: The Future of Document Management

I think we can all agree that paperwork is a necessary evil. In the real estate industry, keeping all of the contracts and forms organized is essential to completing a successful sale. Our paperless document management system might not make paperwork enjoyable, but it certainly makes your job a whole lot easier. Our system allows [...] More

The EDGE Advantage: Why Your Brokerage Needs an Automated Marketing Solution

We know agents have a million ways to market their listings, and no one has time to manage it all. That’s where our automated real estate solution comes in. Allow us to introduce the EDGE, a proprietary software designed specifically for hands-free real estate marketing. With the EDGE, your brokerage will have access to all [...] More

Video Distribution: We Make It Easy

Is your brokerage looking for an easy, automated way to share listing videos? We’ve got you covered. Meet the EDGE, a proprietary software designed specifically for hands-free real estate marketing. After establishing a data feed connection with your brokerage, the EDGE will create videos for your entire listing inventory and distribute them across a variety [...] More

Streaming TV: The Next Evolution in Real Estate Marketing

We all know someone who has decided to “cut the cord” and get rid of cable subscriptions in favor of streaming video sites like Netflix and Hulu. Data shows that more and more people are choosing this route when it comes to their media consumption. According to a digital media trends survey from Deloitte, from [...] More

5 TED Talks Every Digital Marketer Needs To See

Where do you go for quick inspiration? Some turn to Pinterest. Some turn to music. Some turn to the kitchen. But some turn to an intense collection of categorized clips from motivational speakers. Yes, I’m talking about the notorious TED Talk. As it turns out, digital marketing is a pretty highly watched topic. For this [...] More

Top 7 Marketing Campaigns of 2020

Let’s face it. Brands don’t always get it right. In fact, sometimes, they get it really, really wrong. But every digital marketer’s favorite occurrence is watching their favorite brand release a kick-ass campaign that has everybody talking. This year, as digital consumption went up, and face to face interaction went down, there were definitely a [...] More
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