Where do you go for quick inspiration? Some turn to Pinterest. Some turn to music. Some turn to the kitchen. But some turn to an intense collection of categorized clips from motivational speakers. Yes, I’m talking about the notorious TED Talk. As it turns out, digital marketing is a pretty highly watched topic. For this #MarketingMonday, I did my research and found 5 TED Talks that every digital marketer needs to see.
1. Simon Sinek: How Great Leaders Inspire Action
As digital marketers, we are thought leaders. We put content into the world with hopes to inspire some kind of desirable action from a world of consumers. In this TED Talk, “How Great Leaders Inspire Action,” author and motivational speaker Simon Sinek will explain why people don’t buy what you do but why you do it. Check it out here.
2. Dao Nguyen: What Makes Something Go Viral
What makes something go viral? Dao Nguyen, a publisher for Buzzfeed, takes a deep dive into this complex question. Is it chance? Humor? The element of surprise? What’s the secret to creating content that people love? Teaser. Nguyen shares, “it’s participating in the shared anticipation of something about to happen.” Simply put, it’s about the experience your watchers/readers share. Find out more here.
3. Franc Carreras: The Secret To Online Influence
What does it take for you to follow someone online? Have you ever really thought about it before? In a world where virtually everyone has their own social profile, why are some people more influential than others? Franc Carreras, a career developer for online audiences, explores what makes someone “worthy” of following. Carreras notes that putting your audience on a pedestal versus yourself can make all the difference. Check it out here.
4. Kevin Slavin: How Algorithms Shape Our World
An algorithm, defined by Merriam Webster, is a step-by-step procedure for solving a problem or accomplishing some end. So what does that mean for a digital marketer? Kevin Slavin, an entrepreneur, working in game development and digital media, poses the question. In this TED Talk, look at algorithms in a different light. Find out what they mean for us and why they are so essential to brand success today. Click here to watch.
5. Seth Godin: How To Get Your Ideas To Spread
How can you guarantee that consumers will choose your product over the thousands of other options available in the industry? Author and entrepreneur Seth Godin points out that no matter what you are selling if you can get your idea out there – if you can get the people talking, you win. Why do big and bold ideas always get the most attention? Learn more here.
